THE RANCHER’S JOUNRAL MAGAZINE

In the spring of 2023, we were tasked with creating a proposal for our senior project for the following semester. It could be anything we wanted, as long as we were able to successfully execute it within a semester. I have always had a passion for editorial design, social media, photography, and branding, so I decided to combine all of those passions and skills into one project: The Rancher's Journal Magazine.
This proposal lined up perfectly with my marketing/videography internship that I had accepted for the summer. I proposed to create a 60 page editorial magazine, brand guidelines manual, promotional video and photo content for a fully developed Instagram page.