In the fall of 2022, I was tasked with creating branding for a product of my choice that could be sold in stores. I chose to do “Millionaire Frozen Pizza Company”

Millionaire Frozen Pizza is a luxury gourmet frozen pizza company. But it is not your normal frozen pizza company. They pride themselves in creating a product that is unique and special. They only use high-quality ingredients and materials to make their pizza. These things make the product valuable. Their pizza isn’t just carelessly thrown crust with normal sauce and cheese. They use rustic dough, flavorful sauces, creamy mozzarella cheese, and fresh, unique toppings. Because of this attention to detail and value, the worth of their product is on a higher level. The target consumers are upper and upper-middle-class couples and families searching for an upscale pizza dinner in the comfort of their own homes. 

I created a brand manual, pizza box designs, environmental ads, and social media posts in order to promote the brand.